What is web designing? Web designing takes care of producing and maintaining websites. A web designer needs to know the dos and don’ts of making a web page.
If you have your own website, you will need the help of search engine operations. The number of websites on the net exceeds a million and this leads to plenty of competition. Your website should be designed in such a manner that it can make its presence felt. Its popularity will be gauged when it appears in search engine results. Your web designer needs to know the SEO well. For you and your web designer, an SEO is what a mother is to a baby.
How Does SEO Work?
Who has not heard about Google and Yahoo the popular search engines. A person types in the matter he is looking for and within minutes he gets a whole lot of results he can go through. You may like to go behind the scenes and learn how these work. A program called ‘Web Spider’ works through the internet, going through contents and links, and picks up the information it needs. An Index collects all the collected information. When you search for something, relevant results are churned out for you.
If your page is available on the internet, the SEO will scrutinise it through a search engine algorithm. This decides whether your page is relevant or not, for it to be placed on the search engine result page.
Guidelines For A Web Designer
Your website can feature in the SEO result if you or your web designers stick to a few tips:
Use the key words on the home page which includes links to significant pages. The worst mistake, you can make is to have an attractive image with instructions to ‘click to open’ on your home page. The spider finds it difficult to navigate this lead. Your home page is the one frequented by the web spider while the internal ones will not appear without a link for a spider to respond to.
A flash menu would spoil your chances of getting noticed by a search engine. These flash menus are the fading or animated types and would obstruct the links which are required to be followed.
You may like to place text in a graphic image or flash. A web spider cannot decipher text on an image; hence all your effort will go to waste. The spider will of course not be able to read any of the keywords in the image. So keep all your keywords out of the image.
Keep always from temptation of using Ajax features. Since it is pretty well loaded, a spider cannot navigate to it. You will find that it is not possible to send your page to others.
You might like to reconsider placing your theme design into folders that are sub domain and then redirect them to a new folder. You may lose your ranking by constantly changing your main root location.
How do you go about adding a link page for more information? Instead of using ‘click here’ you should be more informative and write ‘learn more about____’. Your site will answer searches for ‘click here’ if you do not heed to this one!
Have a unique, tittle tag with keywords for each page on your site. You may fall for the trap and have the same one throughout. By doing this you would be telling the web spider that all pages refer to the same topic.
Be aware of the character limit of your title tag while designing your page. If it exceeds 65 characters, including spaces, your site may be removed. In the same breath, do not overfill your title tags with keywords. It may not be a good idea to repeat the key words three or more times in the tag. You can use them in slightly different ways so that a person searching may use any forms of the same word.
It will help search engines to find your site if you have the key words in the following: the title tag, page URL, main heading, and first paragraph, three times in the body. You can aim for the usual 2% density by using the keyword every 100 words. Watch out, it may sound unnatural if it is repeated and it does not make any sense.
Do you know how best you can describe your image? Use the alt attribute that helps you describe your image to a blind web user. Since a search engine cannot see images, alt attribute will help in illustrating what your page wants to show.
Your blog can have a friendly URL feature which is built-in, these are good for your visitors as well as the web spider. Your URL should contain your keywords.