Understanding the Role of the Portfolio

As a freelancer, you need to have a stunning portfolio that will attract potential clients and prospective employers. Building a high quality portfolio is an essential part of freelancing as it will showcase your works and previous projects.

If you are looking forward to getting a decent job, you must advertise good samples of your work. Simply stated, you need your portfolio to market your skills and services. It is vital in your career. It will be like your ticket to your new job.

Freelancing can be tough because it requires long hours of work and when one project is done, there is no guarantee that you’ll have another waiting on your doorstep. It’s up to you to scramble around and look for another gig. This is a repeating cycle in the lives of freelancers and this is where portfolios come in.

It is your portfolio that will help you get a job. Building a solid one will increase your chances of being noticed. The better the portfolio, the higher the possibility of standing out and getting hired.

If you really want to take your freelancing career to the next level, it’s time that you also take your portfolio seriously. Here are some tips to keep in mind:

If you like this article, you might be interested in some of our other articles on Perfect Portfolio, Steps To Freelancing, Freelancing – A Boon Or A Bane and Micro Blogging For Free Lancers.

Use Your Portfolio to Get Attention

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Make use of your portfolio wisely. Grab someone’s attention by displaying your most enviable work. To make your portfolio attractive and interesting, you have got to display your past works that are worthy of merit but be careful not to over-do it. Otherwise, you will simply be giving everything away and there will be no surprises to back it up. It is vital that you save some high quality work too so that when your potential client goes through your portfolio, he or she won’t be disappointed.

Include a Downloadable Portfolio

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This works best for freelance artists. Samples of your work should be downloadable so that when a potential client stumbles upon it, he can download your portfolio and present it to his colleagues. Remember that the most important part here is the samples that you are giving out. Make sure that your samples will be able to attract prospective employers.

Keep Your Contact Details Simple

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It is not advisable to over design your contact details especially if you are not a graphic designer. The trick here is to keep it simple. Use large bold letters to make your contact details much easier to read. Also, be sure that you can be easily reached through the contact details you posted.

Your Work Should Be Versatile

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For artists and graphic designers, your work should still look good when printed in black and white, even if the original is colored. Let’s face the fact that there are times when the only available printer is for black and white. In case this happens, at least you will know that your work is still decent-looking.

Include The Process

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There are some clients who want to see how you came up with such project so it would be good to include the entire process. Break them into simple steps and write a brief explanation on how you did it. You may include the raw snapshots, sketches and what programs you used to get to the finished product.

Blog-type Portfolios Only Work for Writers

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If you are not a writer, you best stay away from blog-like portfolios because potential clients don’t have the time to dig through your diary entries just to look for your projects and work samples.

Blogs work best for writers. Prospective employers can skim through their blogs and gauge their writing skills. Most often than not, a writer’s style can easily be seen through his collective works, in this case, the blog.

A writer that’s really good with words won’t have a hard time expressing his thoughts. This is where the potential client decides whether your style and tone suits his website, and that’s why it’s best to have several samples to show your versatility. We all know for a fact that a versatile freelancer is a great catch.

Focus the Spotlight on Your Work

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Again, you need to make sure that your work is on center stage. Display your best works to attract potential clients. Don’t make them dig through your entire website just to find out how well you can do something. Take the initiative to focus the spotlight on your best work samples.

Use Keyword Tags

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It’s advisable to make use of keywords and proper tags in order for search engines to find your page easily. Use a variety of possible terms that most people know and would probably type in when they look for freelancers such as “writer”, “web-content writer”, “freelance writer”, “article writer”, “creative writer” and the likes.

Avoid Flash and JavaScript

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Unless these two are among your expertise, you have to avoid using them so that the pages would load quickly. It’s not advisable to use Flash and JavaScript when displaying your previous works because it takes time to load these pages. Let me remind you that this works only for Flash and JavaScript experts.

Include Testimonials from Previous Clients

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If you have been in the business for quite some time, it’s best to include the testimonies of previous clients you have worked with. These can serve as bonus points for you. Potential clients could refer to the feedbacks given to you, and more or less, have an idea of what to expect from you. They will at least know what your attitude is like when it comes to deadlines and other stuff.

List Your Credentials and Awards

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This is where you blow your horn and try to impress potential employers by listing down your credentials, educational background, awards and certifications. Make sure that you are telling the truth though because exaggeration could backfire and stir up more trouble than you expected.

The Portfolio’s Role

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A portfolio’s role is to attract potential clients and convince them to hire you based on your skills and talent. Your achievements and your past projects are chronicled in your portfolio which can be looked into by your prospective employers in case they want to gauge your skills.

Your portfolio is the key to getting more jobs in the future that’s why you need to take it seriously. Build a killer portfolio and your hopes of having a decent freelancing career will turn into reality. All it takes is an ounce of determination, a pinch of patience and lots of hard work.

You can’t expect to be successful as a freelancer if you don’t even know how to create a solid portfolio.

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