Top SEO And Web Design Tips: Pathways To Higher Ranking

There was a time that by simply adding good content to a site a website was deemed acceptable and worthy of regular return visits by web readers. However, today web/blog authors must contend with SEO search ranking techniques and appealing, user-friendly web design to attract web visitors to their sites.

This brief overview will offer some top advice on how to make a site first capture the eye of SEO ranking bots; then ensure a visitor’s interest and return visits.

Secrets of Successful User-Friendly Designs

seo secrets

Page Length

Many times, more is not better and such is the case with Internet readership. An article post less than 250 words and more than 1,000 words long is not going to hold attention for very long. The Internet is fast-paced and most web readers generally like to get in and out fairly rapidly while feeling they have gotten the basics of information needed.

Complete Yet Concise Paragraphs

Generally, an article post should be written to contain anywhere from 3 – 5 paragraphs. Moreover, with a minimum of 250 words to a paragraph, the average paragraph should consist of 2 – 3 sentences but no more than 3.

Headers and Headings

Typically, when there are more than 250 minimum words in an article/blog post, the post should be structured using H1 tags for titles and sub-divided according to category with the use of H2 and H3 sub-headings as seen below:

<h2>Text Here</h2>

H2 Headings

<h3>Text Here</h2>

H3 Headings

Bullet List

While having a bullet list can facilitate the reading for a site visitor, as far as SEO is concerned, having a bullet list may be considered “broken content” and may not be too advisable. Generally, a bullet list can be put at the top of the page as a kind of content outline wetting a reader’s appetite for more. It is advisable to put a bullet list further down the page with a 1 or 2 line introduction.

Secrets of Successful SEO-Friendly Designs

Load Time

loading time
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Nothing will send away SEO bots and readers faster from a website than a slow-loading page. However, by shrinking the size and limiting gif images, load time can be increased considerably.

Designated File Hosting

A file host service with globally designated servers normally will load pages faster.

HTML 5

While Google hasn’t officially explained how HTML 5 will make the SEO bots gravitate to HTML 5 coded sites, there are two definite advantages already foreseen to using the code.

  • It “lightens” a site as opposed to using Flash and makes it more media-rich friendly.
  • It also offers better organizing structure to the content through use of additional tags other than div

Copy Elements

Keyword Density

keyword density
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Is simply the number of times a keyword is counted on a page. However, there is wide disagreement as to the ideal percentage ratio with most settling on anywhere from 2%-5% with 3% being the ideal score.

Keyword Headers

As far as SEO is concerned, headers or headings containing keywords within headers signal search engines as to the content which is to follow.

Here’s a real secret:

If you allow Google enough time, about 7 days, it will automatically readjust and you will receive a higher ranking anyway.

Consequently, a balance remains to be obtained between SEO and other aspects of web/blog design: SEO is essentially needed for drawing first-time site visitors via search engine software. However, it is through appealing, rich content that readers will eagerly engage and return for future, return visits.

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