Marketing Tip: Consider Video When Marketing to Twitter Users

Twitter has emerged as an online Video Power broker. This is because it has been noticed that not only is Twitter the top referrer for most video sites but Twitter traffic tends to watch the videos for a longer time.

Twitter is one of the fastest growing Social Media Platforms that has since its inception in August 2006 grown at an unstoppable rate. Twitter has a great fan following and their participation is immense. Although it began as a Social Networking Site, marketers are favoring it as a powerful marketing medium. Twitter until in the recent past had not been in focus for marketing purposes. The reason is quite simple-The Twitter traffic conversion rates aren’t extremely high in comparison to other traffic sources. So quite obviously, the other traffic sources were more preferred than Twitter. For direct response marketers however, the traffic conversion rates of Twitter are quite heavy. Things changed when it was discovered that Twitter could be used to get users to watch videos.

Twitter has emerged as an online Video Power broker. This is because it has been noticed that not only is Twitter the top referrer for most video sites but Twitter traffic tends to watch the videos for a longer time.

twitter average monthly growth

twitter average monthly growth
[Charts courtesy of Mashable]

When you are considering advertising to people on Twitter, you would be making a big blunder if you do not use a video on your landing page. Advertising on Twitter and promoting products on it would definitely call for the use of a video. Why is that so? Well, more tech savvy people use Twitter; so, if you are trying to catch their attention and reach out to them, your advertisement should be accompanied by a video for better results. Suppose you need to advertise a product on Twitter and have a message associated with the product, you can put the message in a video form to reach out to Twitter users. The shorter the message e.g. two minutes the better the impact. You must keep it short and crisp in order to hold people’s interest and at the same time make an impact.

A conscious and well-planned marketing scheme can always prove to be of great benefit. Therefore, you should always design a market plan that will draw more traffic to a website. Using Twitter as a marketing tool is a part of the online marketing strategy that is hugely popular in this high tech world. If you wish to advertise on Twitter and get good publicity for your product employ the mechanism that has proved to be of great help. Currently the most effective trend of marketing a business on Twitter is by using video. Every traffic source has its own rules and so does Twitter. When your aim is to enhance traffic to your advertisement, display it in a manner that will be best received by the people. Many case studies show the significance and importance of using video to market to twitter users.

About The Author

Dana Bashor is a “noob” and has absolutely no formal writing credentials whatsoever, but that doesn’t stop her from writing on topics that catch her attention. Dana Bashor loves to write and follow online trends. Follow Dana on Twitter @Dana_Bashor

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