How to Stay Ahead When You’re a Web Designer

There’s fierce competition in the world of web design, and unless you’re able to differentiate yourself in some way from the crowd, you’re not going to taste success for very long. The key to standing head and shoulders above the rest lies not in being the best designer, but in knowing how to redesign yourself according to the nature and need of the project and the client.

When Your Best Just Isn’t Good Enough

How to Stay Ahead When You’re a Web Designer

The trouble with being a creative professional is that you have to keep finding ways to feed your creativity; once the source dries up, the opportunities wither too. There are many authors who are one-book wonders, many directors who fade away into ignominy after one great film, and many artists who are remembered for one striking painting or sculpture alone. Web designers too risk falling into this trap – they may not stop at designing one eye-catching site; however, they do tend to follow a stereotype and repeat their designs with just a minor tweak here and there, or worse, use templates instead of coming up with their own designs.

Only Change Is Consistent

How to Stay Ahead When You’re a Web Designer

There’s fierce competition in the world of web design, and unless you’re able to differentiate yourself in some way from the crowd, you’re not going to taste success for very long. The key to standing head and shoulders above the rest lies not in being the best designer, but in knowing how to redesign yourself according to the nature and need of the project and the client. In short, a designer has to know when change is necessary, what kind of change will work, and how to sell that change to the client.

Prisoners of Our Own Success

How to Stay Ahead When You’re a Web Designer

Most people require just one website, but if a client asks you to do more than one, then you can bet that it’s a testimonial to and an acknowledgment of your good work. However, the burden on your shoulders has just become heavier because now, the expectations are higher than before. Your client expects you to deliver a site just as good as or better than the one you’ve done for them earlier. The problem here is that there is no simple way to qualify a design – your client either likes it or not, and no matter if you feel that it’s the best design there is, if your client hates it, then it’s a wasted exercise.

Confidence Means Knowledge & Skills but Overconfidence Kills

How to Stay Ahead When You’re a Web Designer

So when you’re designing multiple sites for the same client, never assume that what worked for the first site will work for the second. Rather, include your client in every stage of the design and proceed only when they’re satisfied with your idea. If you have a design that you want to pitch, you must know how to sell it to your client. If not, it’s best to go with what the client wants, even though you may have to go against your creative instincts. The ability to do this defines how well you’re able to redesign yourself based on need and situation.

Redefining Your Success

How to Stay Ahead When You’re a Web Designer

And then there are times when you may have to call up old clients and remind them that their websites could do with some tweaking and redesigning. If they accept your sales pitch and let you do the job, remember that you need to do an exceptional job so that they don’t feel shortchanged. When you’re working on a site that you designed some time ago, it’s best to look at it with new eyes – you need to do away with the old and incorporate the new; the web changes within the blink of an eye, and unless you keep up with these changes and include them in your redesigns, you’re going to become professionally stale.

About The Author

This guest post is contributed by Bailey Digger, she writes on the topic of web design degree. She welcomes your comments at her email id: baileydigger189(@)gmail(.)com

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