Sufficient knowledge in the field of computers and information technology is needed in launching a successful website. What most people don’t know is the fact that websites are not created by a single individual. It takes a lot of different set of skills to come up with a magnificent creation. In other words, a successful website is the result of coordination and team work. It’s very existence is made possible by the collective efforts of skilled computer experts.
If your computer knowledge and skills are limited, you can’t expect to launch a successful and life-changing website. Well, it may be possible but it would require you to seek professional help from computer and internet experts. They’re the ones who know exactly how to do it.
Find Web-Hosting Companies
First off, you will need to browse the internet for web-hosting companies. Check their templates and control panels. It’s best to opt for a single template that allows you to insert hyperlinks, graphics and texts, and that which has an easy format similar to word document.
Don’t expect your page to be as beautiful as the ones made my professional graphic designers and artists because technically, this is a newbie thing which allows website owners to build their websites on their own. Remember, all you need to do here is to pick a template which suits your preference best.
Purchase a Domain Name
Think of a name for your website and check its availability. You can go to sites like godaddy.com or domains.com to check whether your prospect website name is still available for registration and usage. If you have made up your mind about the domain name that you wish to use, you can now have it registered. You will be the sole owner of the registered domain name and you will be able to use it in your website. You will be guided in the registration process so it won’t be very difficult for you to purchase a domain name.
Map Out The Website
Mapping out the website simply means knowing what content to put in it. Think of a topic and write an outline. This is where you start to build your website by putting up menus and creating pages. Make sure that your website is easy to navigate so that your visitors won’t have a hard time. The hyperlinks should work correctly to ensure easy navigation.
Make Sure That Visitors Can Easily Contact You
While mapping out your website, you also need to bear in mind that you need to have a contact page to make it easier for your visitors to reach you in case they need to talk to you about your products and services. It’s advisable to place your contact details somewhere that’s easy to find. For instance, you could place the contact page right after the home menu so that your website visitors won’t miss it.
Build a List of Keywords
You will also need to build a list of keywords to make your website more visible in search engines. The trick is to focus on a particular topic and from there, build a list of keywords to use in your website. You also need to have quality content to get more visitors and to increase your page rank, not just overrated keywords.
Install Visitor Analytics
Once you have set up your blog, it’s important that you keep track of the number of visitors and audience so that you will know which content works and which doesn’t. The statistics are necessary for you to be able to gauge your site’s progress, and to keep track of that, you need to install visitor analytics. The total page views and visitor counts can tell you a lot. This can be your guide in creating content for your target market or audience.
Make Email Sign-ups and Subscriptions Available
One of your goals is to build an email list for future use. By making email sign-ups and subscriptions available, you can easily get hold of your potential clients’ email addresses. You need to think of something that will peak your visitors’ interests like offering freebies with some valuable content, in the form of videos or e-books in exchange of the email sign-ups.
Don’t Forget To Use Social Media
After building your very own website, you need to create and link your accounts in social media networks to increase traffic and to attract more visitors to your site. Making use of the various social media networks can help you gather more audience as they make it easier to spread the word.
For instance, let’s say you put up an interesting ad on one of the most-used social networks, chances are: you will probably reach more audience than your target number and you will drive more traffic to your site.
Always Keep It Fresh and Updated
Don’t think that once your website is all set up and good to go, you can just sit there and relax. That is not the case. A website owner must learn to keep his site fresh and updated. You cannot just rely on old content for audience and traffic. You need to put up interesting content, graphics, images or even videos every now and then to ensure that your readers and audience will not get bored with your website. In other words, you have to be consistent in updating your website if you don’t want it to lose its value.
If you like this article, you might be interested in some of our other articles on Understanding the Team Behind a Successful Website, A Creative And Efficient Web Designer, Web Designing And SEO and The Tradeoffs of a Freelancing Career.