With the unprecedented growth of Twitter, a lot of local business marketers are trying to come up with a perfect strategy to generate more leads with the aid of this social networking site. Although there are no doubts that Twitter can do a lot for businesses, there are a lot of individuals who are struggling to maintain their social media presence.
Most of the questions that individuals have with regards to Twitter include how to get followers, writing appropriate tweets and getting the right followers. However, Twitter’s effectiveness in lead generated cannot be disputed. These tips will help anyone understand how to efficiently utilize Twitter for local lead generation.
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Concentrate on Your Target Market
As much as possible, you want your followers to be part of your target market. However, this is a close to impossible task. In order to establish your business’ presence on Twitter, you must build a follower list. For this reason, you also cannot afford to be picky. So strike a balance and discern which among your followers really are part of your target market but don’t be too nitpicky as well.
You need to let your followers know that you still exist and are eager to do business with them. For that reason, make it a point to microblog at least once every day.
Post Interesting Tweets
Your tweet should not simply be all about advertising your product or service. Your post should also stir interest among your followers so as to start a conversation. An easy way for you to solicit the response of your followers is to ask a simple question. Just make sure that the question you posted relates to the product or service that you are marketing.
Establish Your Expertise
You can establish your credibility with the help of Twitter. Successfully managing this task is crucial if you want your followers to see you as a legitimate business. In order for you to do this, you need to create posts that will brand you an expert in your field. Make sure your tweets include newsworthy information that your target market will truly be interested in.
Although posting tweets can be a no-brainer, sometimes it is better if you leave this task to a writer so that you can take care of the more important aspects of your local business. At the same time, a writer will have more time on his hands to do appropriate research to ensure that your posts really hit it with your followers.