Applications of AIDA In Website Designing

Marketing is a very broad term and holds a lot of importance in this cut-throat competition of online business. “The main point to remember about selling things is that besides creating atmosphere and excitement about your product, you gotta know what you are selling.” It deals with the familiar, therefore, it generates the need to come up with a systemic way and a lot of creativity.

—“Next to doing the right thing, the most important thing is to let people know you are doing the right thing.”

Marketing is a very broad term and holds a lot of importance in this cut-throat competition of online business. “The main point to remember about selling things is that besides creating atmosphere and excitement about your product, you gotta know what you are selling.” It deals with the familiar, therefore, it generates the need to come up with a systemic way and a lot of creativity.

— “A market is never saturated with good products, but it is very quickly saturated with a bad one.”

Being from a marketing field, one must be well aware of the marketing model called AIDA. As the current business scenario is altogether taking an online shift, it becomes very important to understand this model in terms of web design.


What is AIDA?

AIDA is a systematic marketing model that involves the basic but, creative four steps to sell a product or a service. Since, “Marketing is the ongoing process of moving people closer to making a decision to purchase, use, follow, refer, upload, download, obey, reject, conform, become complacent to someone else products, services or values. Simply, if it doesn’t facilitate a ‘sale’ then it’s not marketing,” and and the involvement of a web designer and a developer on a technical level to put in efforts in the whole process of marketing a website that starts right from its designing.

A= Attention
I= Interest
D= Desire
A= Action

Now, lets begin our study of the application of AIDA model in relation to the web design to be able to create powerful and effective marketing communication.


—Attention:

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“You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull… when you advertise fire-extinguishers, open with fire.”

Be specific to what your product or service demands. The use of strong and powerful imagery of what is needed is preferred and forms a potential way to grab a visitor’s attention.

—“Words are, of course, the most powerful drug used by mankind.”
by Rudyard Kipling

But of course, there is no denying to the fact that content is the King but “As the saying goes, type is a beautiful group of letters, not a group of beautiful letters.” Typography needs to be felt, audible and experienced. Large headings, full utilization of colors and white space maximize the overall effect of the content on the visitor.


— Interest:

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The most important fundamental principle of developing interest of the visitor is to equip the visitor with the full-fledged information on how your product/service can be of use to them. Just by grabbing attention through typography and imagery won’t help you.
Just keep in mind top mention all the practical uses your respective product/service would offer. As we all know that time is the biggest constraint and useful piece of information that in turns develop interest of the consumer saves time, money, and laden them with the service that would help them to overcome repetitive tasks.

1. Serve them on platter: Make use of your common sense to understand their search terms to be able to create a content that is tailor-made for your visitor.
2. Research Work: Understand the marketing technique to find out the weak points of other websites— about their designs, content, user-friendliness, and much more. Just take sneak-peak into others’ work and then, work out keeping in mind ‘why a customer would want to shift to your site?”


— Desire:

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Creating that desire in your visitor for your product/service is the most difficult task. Its more than easy in theories, but very tough to implement.

We all know that desire is just an extension of interest. The real task comes when you have to create a particular desire in a customer to generate conversions. JavaScript-driven content switchers and image sliders beautify and makes your web page accessible in a very sophisticated and tasteful manner.

Regular promotion automatically begins to grow in the desire for your products/services.

Besides the attractive photography and imagery, provide detailed informative content about the web page, the product/services your web page offers.

Regular updated content and even a refreshing content generates visitors’ desire to go through it frequently. Understanding your customers and then, acting according to their needs is the key to effectively create that desire in your customer for your web page.


— Action:

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“The only people who can resist a quick fix are those who are not addicts.”

This step involves the call-of-action. The trip of a customer to the real action, where he/she is already prepared to commit a business with you, should be elegant, user-friendly again, and effectively placed.

Its actually quite apt to place a sitemap for the desired action. Do not disappoint them by leading them to a maze after you are successful in grabbing a quality visitor to your site. In a nut shell, optimize the last task.

Just try and build a healthy relationship with your customer. Develop that trustworthiness so that it helps in maintaining a long-term relation with that particular customer.

“Satisfaction doesn’t come with achievement, but with effort. Full effort is full victory.”


Last But Not The Least

least Applications of AIDA In Website Designing
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Customer’s satisfaction and the designer’s ( in relation to his/her designed web page) is the ultimate quality that AIDA— marketing model has in store to offer you. Though we all, are well aware of this fact that these techniques are nothing new. The main purpose, which this blog meant to offer is the need for a systematic and in-depth approach to a quality web design to be able to satisfy the needs, both at the customers’ as well as the administrative end.

About The Author

This post is shared by PixelCrayons, a creative web design and development agency that specializes in custom web design & development, markup services, CMS & ecommerce solutions.

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