3D Web Design Technology To Appear In The Market

Just when we thought web design couldn’t get better, the web design company DreamCo Design came out with new 3D technology, enabling us to literally see web pages in another dimension.

Of course, this isn’t the first time we have heard of 3D in websites, but this company is the first to officially commercialize it for use by businesses. Companies and brands looking for an edge over the competition on Internet-based commerce and advertising will be the first to utilize the new technology.

If you like this article, you might want to check our previous articles on IE9 – The Final Incarnation Of Internet Explorer, Professional Website Planning, A/B Testing, and Website Design Trends Of 2011

How it Works

According to the CEO of DreamCo, one of the major disadvantages before Internet companies is the fact that it is hard to make the product seem real and tangible. 3D technology may prove to be a markedly effective tool in this regard, bridging the gap between web-based applications and real life. The 3D technology is based on industry standard technologies, making use of .jps files and active shutter technology. JPS files are stereo-format .jpg images, while shutter technology is commercially known as 3D Vision. A downside is that, of course, you need to view the websites in 3D glasses, which may prove to be something of a hassle. Additionally, major graphic capabilities and high-hp computing are in order to achieve 3D technology.

In general, the 3D technology is becoming widespread in the film industry and other sectors, so it is bound to spread like wildfire over the Internet. The product technology is not cheap – it starts at 10 grand, and the price increases in proportion to the size of the project.

Who Benefits Most from 3D Web Design

What type of business will benefit the most from this technology? The real estate sector will be thrilled, making the most out of it for sure. It will enable brokers to feature their properties in real form instead of static images. This is bound to be especially effective in terms of luxury, top-end properties (after all, who wants to see derelict buildings in 3D). For the prospective property buyer, it will be just like being on location, taking a closer look at the details. They will get a sense of the size and depth of the rooms, the lighting, the views, and the elegance of the property. It may even save them the time and trouble of actually going on location! Naturally, there are bound to be some negative implications of this, such as misuse of the technology to make the property (or whatever you’re trying to sell) look better than it actually is. But if you come to think about it, 3D or no 3D, that risk is always there.

Manufacturers of luxury cars are also sure to benefit. The prospective buyer would feel like they were behind the wheel, wanting that car even more. Even if they don’t ultimately buy the car, it would be a pleasant and very memorable experience.

3D Designs – Use in Moderation

The representatives of DreamCo take the time to explain the whole point of having a 3D website. The entire site is not to be done in 3D, of course. In this case, it would look like a giant blob sticking out, a colorful one, at that. 3D video and images are applied where appropriate, so that the viewer’s experience is enhanced without the concept being too hard to understand or navigate through.

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