The Creative Uprising — George Lois and his Advertising Revolution

There are a lot of ads today that are considered “visual pollution”. They lack in essence and there are some that are just too direct, that in the faintest engagement it’ll detonate like an atomic bomb causing an explosive chaos of color and scheme. The days of modernist- influenced ads have passed, where “direct”, “straightforward”, and “simple” meant differently from today’s definition.

Advertising before the digital age was very different. There was a lot of experimentation, addition, and subtraction of design elements. Though ads during the 1960s up to the 1990s were not as graphically explosive as the ads today, they had the essence of the ideal ad – simple and intelligible. A well-known adman who was present throughout that timeline was George Lois

George Lois is the man behind different successful ads – from MTV, VH1, and American Airlines to the ever iconic series of Esquire magazine covers. Aside from creating corporate identities and marketing ads, Lois also created different ads for politicians, which helped boost their campaigns.

These campaigns have been instrumental to Lois’ clients. When the branding campaign he created for MTV in 1982 was aired, it became an instant hit and through the years many artists have been featured promoting the campaign. This prompted three decades of successful broadcasting and influence in the music industry. Here are some of George Lois works, ranging from advertising for Reebok and branding for MTV, to multiple projects with the Doyle Dane Bernbach (DDB) Ad Company.

If you like this article, you might be interested in some of our other articles on Print Advertisements, Advertisements Examples, Billboard Designs, and Funny Ads.

Doyle Dane Bernbach

Doyle Dane Bernbach

Doyle Dane Bernbach

We are pushing Leotards

We are pushing Leotards

We are pushing Leotards

This ad smells fishy

This ad smells fishy

This ad smells fishy

Maypo

Maypo

Maypo

Maypo

Maypo

Maypo

Olivetti Girl

Olivetti Girl

Olivetti Girl

Pirelli

Pirelli

Pirelli

ESPN

ESPN

ESPN

Air Maroc

Air Maroc

Air Maroc

An Ad that shook the ad world in 1960

An Ad that shook the ad world in 1960

An Ad that shook the ad world in 1960

Ron Rico Rum

Ron Rico Rum

Ron Rico Rum

Advertising Campaign

Advertising Campaign

Advertising Campaign

Time Magazine

Time Magazine

Time Magazine

Time Magazine

Time Magazine

Time Magazine

Advertising Campaign

Advertising Campaign

Advertising Campaign

Nauga

Nauga

Nauga

Nauga Advertising

Nauga Advertising

Nauga Advertising

Esquire April 1968

Esquire April 1968

Esquire April 1968

Esquire December 1963

Esquire December 1963

Esquire December 1963

Esquire July 1967

Esquire July 1967

Esquire July 1967

Esquire March 1965

Esquire March 1965

Esquire March 1965

A clear influence on Lois’ works is the presence of modernism, i.e., minimalism, and the use of copy/write-ups and typography. References to pop culture and pop art are later , as evidenced by his Esquire covers featuring Muhammad Ali posing as St. Sebastian to MTV’s corporate identity featuring The Rolling Stone’s iconic 40 Licks album cover

Known for his controversial works in different fields, George Lois has provided multiple iconic and high-impact advertising and branding campaigns that, until today, inspire advertisers and artists alike. If you’re an aspiring marketer or ad man, check out his works and the impact it made on his client’s business. It will certainly help you, a lot.

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  • http://4stephenpeters.com Stephen Peters

    Those are some great examples you have there. Good for getting creative ideas flowing! Thanks!!

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    • http://victoriapod.com Joseph

      @Segway Am ain’t the admin here but am a very big fan of media temple – should try them.

      • http://linuxthebest.com Sinbad Konick

        Yes i seen it also..that this site is really fast and i also want to know what hosting is it using…

        • http://victoriapod.com Joseph

          Seems like everyone is happy with the speeds. Why then shouldn’t the admin drop a word on that on that. But I believe there’s a probability that a CDN is applied.

          • http://victoriapod.com Joseph

            Seems like am extending this too much but I feel someone here might have highlighted something concerning the speeds…. to get me back to the topic letmi add that this showcase did include the best

            • http://linuxthebest.com Sinbad Konick

              And another thing to mention here is that all the images are from other
              hosts here and they gave credit to the sites from where they take the
              Images and other so that’s how they do it and that make the site load fast
              and also those images are loading from their other hosts …nice condition
              overall…

              • http://victoriapod.com Joseph

                @Sinbad You’ve got a nice clue over there.

          • http://linuxthebest.com Sinbad Konick

            I also think that it is using CDN but there’s no way we can know without from admin..

            • http://victoriapod.com Joseph

              I found a cool article over here. It should explain well over speeds. Back to the topic now of how advertising before the digital age was very different…. these images illustrates that

  • http://victoriapod.com Joseph

    The Ad that shook the ad world in 1960 listed about is my favourite. Simple but inspiring and catchy

  • http://linuxthebest.com Sinbad Konick

    Sometimes it’s better to just look around and not to say but if i really need to say then i will say those were outstanding…

  • http://victoriapod.com Joseph

    The cow on the Nauga Advertising seems to worry whether its Halloween

  • http://victoriapod.com Joseph

    As on Esquire April 1968, was the passion of Muhammad Ali always to get hurt…? Huh! That’s funny

  • Bev

    The art of advertising never gets old, there is always something new and different to be seen.

  • Jai

    These are funny advertising Images. Advertisers should show some ads like these ones. Hahah

  • http://www.satyathakur.com Satya Thakur

    Very creative advertising images indeed. People post more of these kind. Thanks.

  • http://www.satyathakur.com Satya Thakur

    Indeed very impressive work of arts shown here. I love the Time Magazine ad. But they all look cool. Thanks!

  • https://www.facebook.com/nikhil.sharma.982845 Nikhil Sharma

    These advertisement designs are really clever and well designed. Really I got some inspiration. Thanks.

  • Prabha

    Some of his advertisements are so funny.

  • Tarun Jaitely

    Well designed and creative advertisements. Thanks for sharing this collection.

  • Kuldeep

    Creative advertisement. Some of these funny too. Thanks for sharing.

  • Bhring Nath Prasad

    Really very funny advertising are show here all the websites should have at least one advertising which are show here .