The Creative Uprising — George Lois and his Advertising Revolution

There are a lot of ads today that are considered “visual pollution”. They lack in essence and there are some that are just too direct, that in the faintest engagement it’ll detonate like an atomic bomb causing an explosive chaos of color and scheme. The days of modernist- influenced ads have passed, where “direct”, “straightforward”, and “simple” meant differently from today’s definition.

Advertising before the digital age was very different. There was a lot of experimentation, addition, and subtraction of design elements. Though ads during the 1960s up to the 1990s were not as graphically explosive as the ads today, they had the essence of the ideal ad – simple and intelligible. A well-known adman who was present throughout that timeline was George Lois

George Lois is the man behind different successful ads – from MTV, VH1, and American Airlines to the ever iconic series of Esquire magazine covers. Aside from creating corporate identities and marketing ads, Lois also created different ads for politicians, which helped boost their campaigns.

These campaigns have been instrumental to Lois’ clients. When the branding campaign he created for MTV in 1982 was aired, it became an instant hit and through the years many artists have been featured promoting the campaign. This prompted three decades of successful broadcasting and influence in the music industry. Here are some of George Lois works, ranging from advertising for Reebok and branding for MTV, to multiple projects with the Doyle Dane Bernbach (DDB) Ad Company.

If you like this article, you might be interested in some of our other articles on Print Advertisements, Advertisements Examples, Billboard Designs, and Funny Ads.

Doyle Dane Bernbach

adman01 The Creative Uprising    George Lois and his Advertising Revolution

Doyle Dane Bernbach

We are pushing Leotards

adman02 The Creative Uprising    George Lois and his Advertising Revolution

We are pushing Leotards

This ad smells fishy

adman03 The Creative Uprising    George Lois and his Advertising Revolution

This ad smells fishy

Maypo

adman04a The Creative Uprising    George Lois and his Advertising Revolution

Maypo

Maypo

adman04b The Creative Uprising    George Lois and his Advertising Revolution

Maypo

Olivetti Girl

adman05 The Creative Uprising    George Lois and his Advertising Revolution

Olivetti Girl

Pirelli

adman06 The Creative Uprising    George Lois and his Advertising Revolution

Pirelli

ESPN

adman07 The Creative Uprising    George Lois and his Advertising Revolution

ESPN

Air Maroc

adman08 The Creative Uprising    George Lois and his Advertising Revolution

Air Maroc

An Ad that shook the ad world in 1960

adman09 The Creative Uprising    George Lois and his Advertising Revolution

An Ad that shook the ad world in 1960

Ron Rico Rum

adman10 The Creative Uprising    George Lois and his Advertising Revolution

Ron Rico Rum

Advertising Campaign

adman11 The Creative Uprising    George Lois and his Advertising Revolution

Advertising Campaign

Time Magazine

adman12 The Creative Uprising    George Lois and his Advertising Revolution

Time Magazine

Time Magazine

adman13 The Creative Uprising    George Lois and his Advertising Revolution

Time Magazine

Advertising Campaign

adman14 The Creative Uprising    George Lois and his Advertising Revolution

Advertising Campaign

Nauga

adman15 The Creative Uprising    George Lois and his Advertising Revolution

Nauga

Nauga Advertising

adman16 The Creative Uprising    George Lois and his Advertising Revolution

Nauga Advertising

Esquire April 1968

adman17 The Creative Uprising    George Lois and his Advertising Revolution

Esquire April 1968

Esquire December 1963

adman18 The Creative Uprising    George Lois and his Advertising Revolution

Esquire December 1963

Esquire July 1967

adman19 The Creative Uprising    George Lois and his Advertising Revolution

Esquire July 1967

Esquire March 1965

adman20 The Creative Uprising    George Lois and his Advertising Revolution

Esquire March 1965

A clear influence on Lois’ works is the presence of modernism, i.e., minimalism, and the use of copy/write-ups and typography. References to pop culture and pop art are later , as evidenced by his Esquire covers featuring Muhammad Ali posing as St. Sebastian to MTV’s corporate identity featuring The Rolling Stone’s iconic 40 Licks album cover

Known for his controversial works in different fields, George Lois has provided multiple iconic and high-impact advertising and branding campaigns that, until today, inspire advertisers and artists alike. If you’re an aspiring marketer or ad man, check out his works and the impact it made on his client’s business. It will certainly help you, a lot.

Sharing is Caring
Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Comment Rules

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i><q cite=""> <strike> <strong>

Kindly use a valid Name and Email address. Spam or unrelated comments will be deleted

If you are a regular commenter, be sure to check our Comment Contest.