Gone are the days when Landing pages or Call to action buttons were considered one of the most neglected things while designing a website. Now both clients and designers fully understand the importance of placing the Landing pages strategically so that it can grab maximum eye balls and convert inquiries into business.
Landing pages or call to action button pages not only have to be attractive but should also be accommodating the overall website design. Landing pages are for capturing leads. Landing pages are usually categorized into to types: Reference and Transactional. A Reference landing page shows information that is pertinent to the visitor whereas A transactional landing page tries to woo a visitor to complete a transaction with the aim of immediate selling of product or service.
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