One of the few things I admire about menâ€™s magazines is the creative team behind them, the people who work together to come up with one smashing issue for every month of the year. Among the dozens of menâ€™s magazines out there, only one of them stands out for me when it comes to creativity and uniqueness â€“ Esquire. As weâ€™ve seen in the past decade, Esquireâ€™s covers have been typography driven. Based on their cover archive, it was in the September 2006 issue that theyâ€™ve found their identity in typography. In that issue, Esquire began using typography as the main background for the personalities they feature on the cover. The trend continues today, with some exceptions â€“ like George Clooneyâ€™s head shot in 2009.
Prior to experimenting with typography and its iterations, Esquire used a magazine cover format similar to different menâ€™s magazines â€“ Inparticular, FHM. This type of cover uses a different color for the header and a generic color, either black or white, for the next few flavor texts. It also uses, every once in a while, a ribbon or a circle that says â€˜PLUSâ€™ or â€˜EXCLUSIVEâ€™ continued by a flurry of different review/article feature blurbs. Here are some Esquire covers that feature a strong typography influence.
Esquireâ€™s use of style is inspired by the different forms of typography. Theyâ€™ve used handwritten, urban art inspired-, and serif and sans serif types.These have been creatively manipulated and placed around the background. Some of the covers feature typography thatâ€™s been directly written to the physical wall on the background, and some are placed partially, tilted or angled, behind the subject of the cover. Watch out for my next post. Itâ€™ll be about George Lois â€“ the man who designed over 92 covers for Esquire during the 1960s.
Mouseover to see this author's bio. Nisha is the head blogger for Slodive.com. She loves tattoos and inspirational quotes. Check her out on google plus https://plus.google.com/u/0/116437517919411097994.Nisha Patel's Archive