The art of graphic design not only calls for creating cool logos, it also strives to get in the heads of the consumers. One of the most effective ways to get into the heads of consumers is with a practice known as subliminal advertising, which uses hidden images in plain sight. The next time you see a cool text symbol or a cool design of any kind, take a closer look and you may find something extra in it. Here are 12 cool logos used by corporations that use this form of subliminal advertising.
Take a look at the end of the â€œBâ€ and the beginning of the â€œRâ€ in the Baskin Robbins logo and you will see the number â€œ31,â€ which represents the flavors available at all stores.
When you deconstruct the LG logo just a little bit, the â€œLâ€ and the â€œGâ€ and they will form the iconic Pac-Man character.
Take a closer look at the underlined portion of the Amazon logo and you will see that it goes from â€œAâ€ to â€œZ,â€ which represents all of the products available on the website.
This cool logo is special because of its use of negative space. Look in between the â€œFâ€ and the flag sign and you’ll see a 1.
Everyone knows about the NBC peacock, but did you know that the peacock is used to show pride in the network?
The famous Goodwill symbol looks like it’s just half of a face. Look at the Goodwill lettering at the bottom of the logo and you’ll see that the â€œGâ€ and the face are the same thing.
Learning about all of the different hidden meanings in corporate logos could take you a lifetime of studying graphic design. Realize that most of the cool effects in these logos relies on negative space and subtlety, not over-the-top effects and tons of gloss. Try making some hidden logos of your own for well-known brands to see if you can sell them for big bucks.
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