Infographics are not new, though in recent years they have really come to the forefront as they are created using modern software and amazingly easy ways of translating complex information into a medium people easily understand.
One of the most important things about an infographic is to ensure that it is easily understood. http://i.imgur.com/RLtVk.jpg
If you like this article, you might be interested in some of our other articles on Infographics for Web Developers and Designers, Attractively Designed Infographics, Impressive CV Designs, and Print Advertising Examples.
Being able to show complex information in a way that is easily understood is best achieved by having a single focal on your infographic. http://pulse2.com/wp-content/uploads/2010/01/Picture-225.png
This helps pull the person’s attention to one area and creates attractive and easy to digest information. http://www.flickr.com/photos/gianordoli/3815032658/sizes/o/in/pool-1224592@N20/
Understanding the nature of the infograph at a glance is also crucial– as this infographics demonstrates. http://www.lokeshdhakar.com/2007/08/20/an-illustrated-coffee-guide/
This is a crucial part of the popularity of an infographics and a good designer will recognise this. http://i.imgur.com/gLebr.jpg
Metaphors are an important part of the infographics and say more than a thousand words merely through association. http://www.pixellabs.com/images/browserwars.png
Or look, for example this infographic, which is a measure of the influx of immigrants to the USA in the shape of the stars and stripes. http://awesome.good.is/transparency/web/0905/trans0509whoiscomingtoamerica.html
Infographics are also great to portray a real world message by showing something in the real physical world in a 3D manner. This can create a perspective not considered before and is remarkably useful for science purposes. The infographic of the sea is a good example http://www.flickr.com/photos/metrobest/3486391918/sizes/l/in/set-72157617478192160/
As is this graph on oil http://www.hollywoodbackstage.com/world/ocean-oil-spill-videos-91983.php4
Infographics can make boring data a little more exciting and a lot easier understood. This graph on the exciting subject of beer is an example of communication through a infographic using a bar chart. http://www.manolith.com/2009/04/15/history-lesson-the-story-of-beer/
And this one on sustainability of raw materials really jazzes up a less then interesting subject. http://pulse2.com/wp-content/uploads/2010/01/how-long-will-it-last.jpg
The other great thing about infographics is its use of repetition to make things easier to understand. Commonly understood icons can mean instant recognition of what the graph means. Look at the Google Maps Icon on this Graph. http://notes.envato.com/team/envato-remote-staff-an-infographic/
The size of the commonly known Euro coin has the same effect in this infographic. http://i.imgur.com/I3kVL.jpg
Finally a good infographic should tell a narrative and this is easily done – look at these too examples. This one explains the rise of the mobile phone brilliantly. http://www.flickr.com/photos/36343059@N08/3350020064/in/set-72157615156444992
And this one, the stages of your life on a humorous infographic. http://pulse2.com/wp-content/uploads/2010/01/Picture-320.png
As you can see infographics are excellent for portraying information in a hugely interactive and understandable manner.