Infographics are not new, though in recent years they have really come to the forefront as they are created using modern software and amazingly easy ways of translating complex information into a medium people easily understand.
Infographics can make boring data a little more exciting and a lot easier understood. This graph on the exciting subject of beer is an example of communication through a infographic using a bar chart. http://www.manolith.com/2009/04/15/history-lesson-the-story-of-beer/
And this one on sustainability of raw materials really jazzes up a less then interesting subject. http://pulse2.com/wp-content/uploads/2010/01/how-long-will-it-last.jpg
The other great thing about infographics is its use of repetition to make things easier to understand. Commonly understood icons can mean instant recognition of what the graph means. Look at the Google Maps Icon on this Graph. http://notes.envato.com/team/envato-remote-staff-an-infographic/
Mouseover to see this author's bio. Nisha is the head blogger for Slodive.com. She loves tattoos and inspirational quotes. Check her out on google plus https://plus.google.com/u/0/116437517919411097994.Nisha Patel's Archive