Art direction for major brands is a complicated process. Advertising agencies always want to push boundaries, but they also need to make sure that the company’s voice and original message stay in place. This dichotomy is one of the reasons why it takes so much creativity, experience and hard work to make it as an artist or copywriter at an ad agency. Any graphic designer can come up with some cool designs, but it takes a different kind of mind to actually reach a consumer.
About 90 percent of the advertising we see on a daily basis is bad. But, the 10 percent that isn’t bad breaks through our senses and gives us a compelling message. The 10 ads on this list all tell unique stories that are cutting-edge, but at the same time are warm and familiar. If you think you have what it takes to make some truly outstanding advertisements out of your cool designs, take a look at these ads and see if your own portfolio comes close to them.
The whole idea of having an iPad is that you don’t have to pick up a book, magazine or newspaper ever again. In order to get this message across, the ad agency who came up with these excellent iPad mini ads took out back pages from famous magazines like â€œTimeâ€ and â€œThe New Yorkerâ€ and replicated the front cover on the iPad to show how much smaller and convenient it is.
This creative ad for Beck’s uses just about every trick learned from Photoshop tutorials in the book. The artist places the bottle of beer in a factory line setting that is overly stylized and perfect for communicating Beck’s message that it’s beer is trendy, stylish and a step above the others.
In this ad from Expedia’s UK branch, the target audience is people who travel quite often. They are the ones who really relate to the baggage tags and the designer and copywriter team use them to pull at their emotional heartstrings. There are only four implied words in the ad that are related to having a good time while traveling: sun, sea, sand and sex.
If you were to look at this Garnier Fructis ad from the bottom up, you would first see a luxurious head of hair. Take a quick glance up and it is a beard that belongs to a guy. The ad does a great job of using humor to try and sell to men who normally don’t pay too much attention when it comes to their grooming and hygiene products.
Power tools need to convey a message of toughness, ruggedness and masculinity in their advertisements. They also need to be simple and straightforward so the actual product can do most of the talking. This Stihl ad is perfect because it simply shows a tough dude holding a chainsaw, no additional fancy Photoshop textures or flashy cool designs are needed.
If you’ve ever purchased an Ikea product, you know how hard they are to put together. This ad takes that common notion and plays with it. It shows a stool that has somehow been put together with an impossible design, probably from someone not reading the instructions for it properly. If you look at it for too long you will become disoriented, much like when you shop at an Ikea.
When people think of Dewar’s scotch, they think of Sean Connery sitting back in a chair and enjoying a glass. It is a drink for people who know how to drink. The entire ad campaign featuring this redheaded vixen plays with that idea and lets people know that having a glass of Dewar’s is not the same as grabbing a beer out of the fridge.
When we think of companies connecting the world, we usually think of Apple, Facebook and Twitter. But before they became the powerhouse companies that you see today, FedEx connected the world through its excellent logistics and commitment to delivering packages with impeccable customer service. This ad features a cool design that shows a customer in the U.S. handing over a package to someone in Brazil.
Sometimes the club scene gets a little too hot for anyone’s taste. This is when Perrier steps in. The art director made good use of Photoshop effects to make everything in the club look like it’s melting. The art director also had the genius idea of hiring a super hot model, whose heat problem can only be solved by the strategically placed bottle of sparkling water.
You may be asking yourself why Parker Brothers needs to advertise Monopoly. It seems like there is a copy of the board game stashed away in every house in America. But they always need to reach a new audience and keep the game fresh and relevant in the minds of consumers of all ages. This ad does just that by showing a piece of property that is all red, just like the iconic game pieces.
Mouseover to see this author's bio. Nisha is the head blogger for Slodive.com. She loves tattoos and inspirational quotes. Check her out on google plus https://plus.google.com/u/0/116437517919411097994.Nisha Patel's Archive